DigitalWorks@NBCU (DWNBCU), focuses on developing and launching enduring private label digital experiences that connect brands with passionate and engaged audiences.

Founded in 2007, the group’s collection of lifestyle properties includes: Petside.com, a leading pet health and wellness destination, DinnerTool.com, a recipe finding tool that helps moms solve the “what’s for dinner” question, and LifeGoesStrong.com, a network of online lifestyle websites for baby boomers -- all in partnership with Procter & Gamble Productions, Inc.; and TravelSkoot, an interactive travel application.